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The mission of the Discovery Channel is to develop the highest-quality media content that enables consumers worldwide to discover and explore their world, satisfy their curiosity and fulfill their lifelong search for knowledge and understanding. Discovery Channel is the world's leading producer and exhibitor of non-fiction entertainment; with innovative programs, fresh approaches to history and exploration and an understanding of the planet we live on. Entertain Your Brain.

Storm Chasers
- updated 8/27/10
Premieres Wednesday, October 13 at 10:00 PM ET/PT, 9:00 PM CT

First Life with David Attenborough
- updated 8/27/10
Sunday, October 24 at 8:00 PM ET/PT, 7:00 PM CT

Ghost Lab
- updated 8/27/10
Premieres Monday, October 11 at 10:00 PM ET/PT, 9:00 PM CT

Bidder Rivals
- updated 8/27/10
Premieres Tuesday, October 26 at 10:00 PM ET/PT, 9:00 PM CT

Swamp Loggers
- updated 8/27/10
Premieres Friday, October 8 at 9:00 PM ET/PT, 8:00 PM CT

:: Program Highlights

* Programming information is for planning purposes ONLY and subject to change without notice.

Discovery Channel Target Demographics

Target Demographics based on CAB 2008 Cable Network Profiles.
Cabletelevision Advertising Bureau

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